NBA Lockout – David Stern, Owners, Union, Players … Listen Up, Then Play Ball

NBA Commissioner David Stern is an illusionist and a bully of sorts. The owners are all, pretty much, billionaires, with their primary fortune coming from places other than their franchise(s). Unions may or may not be good. The players, while possibly being overpaid for the sport they enjoy and perform, are trying to protect themselves and future generations of players.


What is the lockout all about?

Point blank, it is about money. Who gets what and how much.

Though no balance sheets have been examined, it is a good bet that none of the owners are in the poor house, despite what their basketball operations balance sheet and income statement may show.

Afterall, there are many business expenses deducted from income that are non cash, i.e., they do not take away any cashflow from the owner’s already deep pockets. So, are owners really losing money…are they losing cash?

Egos and greed are powerful motivators and those two characteristics show very clearly on both sides, to one degree or another.

Perhaps Stern, the owners, the union and the players should remember that it is the fan base that puts money into all of their pockets. Without fans, there simply is no money.

That comes from Sports Econ 101.

And regardless of what new Collective Bargaining Agreement is finally approved by both sides, owners can increase their revenues in many fashions, as can athletes with endorsements and other deals.

Thus, as this drama continues and as fans grow weary reading about how far apart the two sides remain, it would be wise for them, for the future of the sport and for their own pocketbooks, to examine their real motives for creating this situation. For, make no mistake, it was created.

The NBA hit an all-time high during the 2010-2011 season that will likely not be matched for quite some time once the bickering parties kiss and make up.

If Mr. Stern really wants a positive legacy he ought to remember that he is not on the court making fabulous, often incredible, plays. That job belongs to Kobe Bryant, LeBron James, Ray Allen, Dirk Nowitzki, Kevin Durant, Dwyane Wade, Derrick Rose, and countless others.

And, regardless of how this ends, Stern will be remembered as the one who pulled the plug and cost fans the enjoyment of cheering their favorite teams and players.

The Commissioner can attempt to portray players as greedy but it was, and has always been, the owners who started paying exhorbitant salaries and bonuses, in an effort to win a title. True, a strong agent can force a player’s price up. But, an owner can always say no. End of argument.

To the owners…is this really about losing money on an accountant-creative balance sheet? Do you really think fans perceive you as broke paupers? Time to wake up.

What’s the old saying, “You made your own bed, now sleep in it.”

Over For Now.

Main Street One