Guess model, 19 year old Kate Upton, claimed the coveted “Super Cover” over nine other final contenders, as announced on David Letterman’s “Late Show.”
The fanfare utilized by SI for the New York announcement is nothing less than spectacular, with an unveiling of a huge cover reproduction in Time’s Square.
Her selection is a unique distinction, joining such company as Christie Brinkely and Elle Macpherson, as the annual Sports Illustrated swimsuit edition sells more copies than any other magazine in existence.
|Kate Upton was photographed by Walter Iooss Jr.
in Sydney, New South Wales, Australia.
Swimsuit by Suit Yourself Bikinis by Kathleen Bruening
Despite the fact that the cover leaked and was rapidly spread online in no way diminishes the impact of the announcement.
As the 5’10” winner points out in the video following, SI does a tremendous job in name recognition for all of the models who were in contention:
Congratulations to SI 2012 Swimsuit Model of the Year Kate Upton, who had been named Rookie of the Year in her bid to capture the 2011 SI special cover.
Perhaps TV’s Extra had planned their bikini revealing excursion specifically to the Square with correspondent Maria Menounos, after losing her Super Bowl wager, knowing SI would soon follow. Just a thought.
Over For Now.
Main Street One