State Farm Insurance launched a fairly clever commercial some weeks ago. Unfortunately, there is a major flaw in the final closing seconds.
Here is the commercial.
Follow this logic:
The guys starts off talking with his friends and says, “I am never getting married.”
Next thing you know, he’s getting a wedding ring.
The couple are then shown flying, hear a baby crying, and he says, “We’re never having kids.” She agrees.
She is then in a hospital getting ready to have their baby.
The next scene shows the couple with their baby and he says, “We’re never moving to the suburbs.”
That scene is following by, guess what, the family in the burbs.
While trimming the hedges something drives by and he points and says, “We are never getting one of those.”
He is then seen washing a mini van.
While scrubbing crayon from the walls, his wife walks by, and he says, “We’re never having another kid,” to which she responds, “I’m pregnant.”
Fast forward a year or two, the man is on the sofa with his wife and two adorable girls, who are all sleeping, and he says, silently, “I’m never letting go.”
State Farm then ends with a panel that says “For all the nevers in life.”
The problem is that each never ends up happening. Never getting married, does so. Never having a kid, has one. Never moving to burbs, moves. Never getting one of those, gets one. Never having another, has another. Thus, by this time, what are we really supposed to think when he declares, “I’m never letting go.”
While State Farm made a great attempt at getting it right…they did not. Based on the other nevers, he will over does let go. Perhaps it would have been best to not say anything in that last scene with his wife and kids.
Over For Now.
Main Street One